Social Media Marketing
If you're not yet making use of social media to develop and maximize your business interests, then know this: Social networks are growing, and growing rapidly and they're here to stay. Today there are several popular social platforms, the most preferred being Facebook, YouTube, Twitter, and LinkedIn. As of July 2010, Facebook, for example, reported more than 500 million active registered users, each of whom may create a personal profile, add other users as friends, and exchange messages with them, including automatically generated notices when they update or modify their profile. Also, users may join common-interest groups, organized by workplaces, schools and colleges, consumer groups, and other entities including businesses and corporations for profit.
But what exactly is Social Media?
According to Wikipedia, "Social media are media for social interaction that uses web-based technologies to turn communication into interactive dialogues... Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value." This means, basically, that Internet technology can now be used to interact directly with customers, existing and potential.
Most business owners and entrepreneurs, first introduced to the concept of social media, usually react this way: "I dont have time for all that; I need to run my business." But did you know, just for starters, that women between 20 to 30 years of age check their Facebook account at least once daily? The number of potential clients employing Facebook to connect with pals and family members is rising at an astonishing rate. If you're to be a savvier entrepreneur, you need to explore the potentialities of this 21st-century way of doing business.
Are you aware that you can hire us to be your social media advertising agency, advertising through social networking and get us to help widen your company's business horizons?
In fact, through social media portals such as Facebook and Twitter, you now have the ability to reach a wider audience and gain maximum exposure for your business almost 85% of all businesses implementing a strategic social media campaign have generated valuable exposure in this way, in terms of Internet "buzz." And half of these have reported substantial increases in subscribers via online "traffic," directly attributable to their new social media connections and links.
Social Media Statistics
And check out these numbers: 56% of all social-media-involved companies increased small-enterprise alliances and partnerships; almost the same amount experienced a rise in their search-engine rankings as a direct result of becoming active on the social networking market; and most if not all of these generated qualified leads that evolved into augmented sales.
Close to 50% of all providers now enrolled in a social-media platform like YouTube broadened and strengthened their corporate bottom line, profit-wise, by being able to promote additional merchandise through the Internet. Being YouTube members enabled them to talk about their advantages over competitors, alert online shoppers to their new products or added values, and ascertain what their customers are looking for. Because of the comparatively less expensive nature of web-related advertising, more than 40% of businesses also reported a decrease in advertising and marketing outlays, as it's cheaper to promote your products and services using social media marketing and search engine optimization rather than through the use of "tri-media" - the traditional vehicles of print, radio, and TV.
As if all this weren't enough, you can even discover what your competition is doing! Social-media professionals can now help you to determine not only what's hot and what's not, but also what your competitors are doing to address it. Even big-time multinationals like IBM, Coca-Cola, and Levi's, to name just a few, have jumped onto their social platform of choice in order not to be left behind.
Get your Social Media advertising started
The question, really, isn't "What are you waiting for?" but rather, "Why are you even waiting?!" Get "social" as soon as possible! Sure, it'll take time and effort to realize outcomes, but acting quickly to assure your plunge into the Internet mainstream will go a long way toward enhancing the strength and longevity of your business. The budget to go social can be small initially, but it doesn't matter as time passes and your social media presence develops, your stakeholders will increase, ROI will roll in, and visions will be realized: It will all have been worth it.
How we can help you with your Social Media Marketing
We understand social media and have clients that engage us to manage their social media presence for them. Our website builder software has built in support for automatically interacting with Social Media sites (eg Facebook and Twitter) - so some of your online marketing happens by itself.
For an example of a website using our automatic Twitter social media integration have a look at the TodaySale website - this website posts four daily deals on the home page, and these deals are automatically tweeted to the site's twitter account.
We can also assist with setting up Facebook business pages and managing these for you if required. We have developed facebook apps for displaying featured products on a tab of a Facebook business page.