Search Engine Optimization (SEO)

Search engine optimization or SEO is a means of improving the visibility of a web site in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

eDIY offers global search engine optimization services as part of our hosting packages that conform to search engine guidelines and are effective at providing your website with a top placement. Providing relevant content in your web pages, page description fields, as well as the advanced keyword phrases fields provided within the eDIY software will make it easy for you to target specific search engine results directly into the right areas of your web site, thus ensuring a much higher conversion rate on the new hits obtained.

Search Engine Marketing (SEM) target paid listings, using services such as Google Adwords. The higher and more frequently a site appears in the search results, the more visitors it will receive from the search engine.

Website SEO Tips

Common techniques utilise different kinds of web search, including web image search, local "places" search, video search and industry-specific vertical search engines. This gives a website a web presence.

As an Internet marketing strategy you need to consider how search engines work and what keywords or key phrases people search for. Optimizing a website may involve editing the content to both increase its relevance to specific keywords or key phrases and to remove any barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another search optimization strategy.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization services on behalf of clients, and by employees who perform services in-house. Search engine optimizers may offer optimisation as a stand-alone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the source code of a site and site content, several techniques may be incorporated into website development and web design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

eDIY can setup and run a website optimisation package for you as an additional service when you have a web hosting account with us. We provide this service as a fixed set-up fee plus an on-going maintanence charge to improve your ranking for the researched and selected keyword phrases.

Search Engine Registration

The eDIY Website Builder registers you with all the major search engines around the world to ensure your web site is as accessible to as many new visitors as possible.

Google and Bing SiteMaps are automatically created for every content page and product in your web site and SiteMap statistics are made available to you for keyword optimisation within the eDIY Site Control Panel, as well as web site referrer information and what search terms were used to find your web site. This information accessed through the comprehensive built in website statistics feature that provides the site owner with very valuable web traffice performance results.

Advanced Dynamic Address Re-mapping

Most search engines will only index static (plain HTML files), and not dynamic web pages (pages that are generated by software) because of potentially unlimited and constantly changing information.

Knowing that very useful information is present in your product catalogue and sub-pages on your eDIY Website Builder web site, we have developed a technique that overcomes this limitation in search engines.  Every page on your site looks like a normal static page to the search engine, ensuring that your complete site is indexed even though all the content pages are dynamically generated.

Google AdWords Campaigns

A Google Adwords campaign can bring more customers to your web site and help boost your site's ranking. AdWords are brief but highly targeted text advertisements that appear in the list of Sponsored Links when you do a Google search. Although AdWords operate on a pay-per-click basis, you pay nothing for impressions (when your ad is displayed in a Sponsored Links list).

eDIY can setup and run an AdWords campaign for you as an additional service when you have a web hosting account with us. We can provide this service either for a fixed set-up and on-going administration fee or on a commission basis.

Keyword & Text Content Strategies

The eDIY Website Builder can help make your site more attractive to search engines by implementing keyword and text content strategies on your behalf.

If you want to enquire about any of our web site search optimisation services and features, or get a free performance assessment of your web site, please complete and submit the form below.


SEO Copywriting

Search engine optimization copywriting is a type of web site marketing that emphasizes manipulation of the page's wording to place it among the first results of a user's search results, all the while still producing readable and persuasive web page content.

SEO copywriting is most often one of the various jobs of a copywriter. However, there are freelance copywriters who hire out their services solely this style of writing, agencies and firms that specialize in SEO  and copywriting agencies that offer copywriting as part of comprehensive writing and editing services.

The text appearing at specific locations, such as in the title tag and the Meta Tag of the page's code, gets special attention because search engines compare information found there with other pages to determine relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page's Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages.

An obvious target of copywriting is to cause the businesses or products web page to rank best in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web site. Writing that "optimizes" a search, but which offers little useful information or only weak persuasion, is frowned upon in the profession as at best ineffective.

SEO copywriters often work with internet marketing specialists who are more expert in the under-the-bonnet aspects of optimisation. Together they will not only craft text but also alter the website code to create a page that is more favored by search engines. It is not a clear scientific process however. Attempting to keep themselves competitive and defending against the composition strategies of so-called black hats, search engine designers today do not disclose the complex algorithmic processes of their search engines. In spite of the views of optimizing technicians, SEO copywriting requires experience and repeated testing to assess how page changes will fare in a potential customer's search.

Follow these guides Tips on Improving your Google Search ranking, and 7 Tips on Search Engine Ranking.