Website statistics are also referred to as web analytics, which is the collection and analysis for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Our built in web analytics software can also help you measure the results of traditional print advertising campaigns. It helps you to see how the traffic to the website changed after the launch of a new advertising campaign.
Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps you when doing market research.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
The eDIY Website Builder statistics package is a comprehensive tool that shows you a lot of detail about site visitors, referring website information and visitor country information down to which town the visitors was from.